The WW Freestyle program builds on the highly successful and effective SmartPoints® system by expanding ZeroPoint TM foods from only fruits and vegetables to more than 200 delicious, satisfying foods. Za’atar Chicken Bowl with Creamy Mustard Dressing Garlic Shrimp and Spanish Style Potatoes with Peppers and OnionsĬhipotle Sweet Potato Chili with Avocado and Cotija Cheeseīlackened Pork Chops and Spicy Orange Salsa with Cauliflower and Kale Salad The first six meals available to order are:Ĭrispy Baked Chicken with Kale, Potatoes and Caper Mayo With six new meals rotating weekly throughout the year, the menu will feature a variety of two-serving recipes that are also trackable in the WW mobile app. “Our new WW Freestyle menu is designed to bring discovery and achievement to the home cooking experience, introducing consumers––including WW members and Blue Apron customers––to ingredients, techniques, and delicious meals that empower them to develop a wellness-inspired home cooking routine.'įurthering the WW mission to democratize wellness and Blue Apron’s mission to make incredible home cooking accessible, the customized WW Freestyle menu will be an extension of the core Blue Apron meal experience. “The passion, engagement, and enthusiasm of WW members closely mirrors the attributes of our community of home cooks,” said Brad Dickerson, CEO, Blue Apron. “The recipes – based on WW Freestyle, our most effective and livable program to date – make cooking at home simpler, convenient and enjoyable.” “This partnership is all about bringing delicious, inspiring meals directly to your home,” said Stacey Mowbray, President of North America at WW. The meals will be available for all to order exclusively through Blue Apron’s digital platform beginning December 26. Known for creating incredible meal experiences, the Blue Apron culinary team designed the recipes, which emphasize diverse cuisines, high quality ingredients, and unique flavors, in close collaboration with WW nutrition and wellness experts. 20, 2018) – Today, WW (NASDAQ: WTW) and Blue Apron (NYSE: APRN) announced WW x Blue Apron, a new partnership that will feature a weekly rotating selection of recipes inspired by the WW Freestyle TM program and available for home delivery. WW and Blue Apron Debut Exclusive WW Freestyle TM Menu, Available to All Beginning December 26 INTRODUCING WW x BLUE APRON: INSPIRING HEALTHIER HOME COOKING

Ww and blue apron